Privacy policy

Privacy Policy

This Privacy Policy explains how your personal information is collected, used, and shared when you visit or make a purchase from https://www.nutriful.com.pk.

Personal Information We Collect

When you visit the Site, we automatically collect certain information about your device, such as your web browser, IP address, time zone, and some cookies installed on your device. Additionally, as you browse the Site, we gather data on the specific web pages or products you view, the websites or search terms that referred you to the Site, and how you interact with the Site. We refer to this data as "Device Information."

We collect Device Information using the following technologies:

• Cookies – Data files stored on your device that often include an anonymous unique identifier. Learn more about cookies and how to disable them at http://www.allaboutcookies.org.

• Log Files – These track activities on the Site and collect data such as your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

• Web Beacons, Tags, and Pixels – Electronic files used to understand how you navigate the Site.

Additionally, when you make or attempt to make a purchase through the Site, we collect certain personal details, including your name, billing and shipping addresses, payment information, email address, and phone number. This data is referred to as "Order Information."

When we mention "Personal Information" in this policy, we are referring to both Device Information and Order Information.

How We Use Your Personal Information

We use the Order Information to:

• Process your payments, arrange for shipping, and provide invoices/order confirmations.

• Communicate with you.

• Screen for potential fraud or security risks.

• Send relevant marketing or promotional information in line with your preferences.

We use the Device Information to:

• Identify potential fraud or security threats (particularly via IP addresses).

• Improve and optimize our Site by analyzing customer interactions and marketing effectiveness.

Sharing Your Personal Information

We share your Personal Information with third parties to help us operate our Site efficiently:

• Shopify – We use Shopify to power our online store. Learn more here: https://www.shopify.com/legal/privacy.

• Google Analytics – We use Google Analytics to understand how our customers interact with the Site. Learn more here: https://www.google.com/intl/en/policies/privacy/. You can opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Additionally, we may share your Personal Information to comply with legal obligations, respond to law enforcement requests, or protect our rights.

Behavioral Advertising

We may use your Personal Information for targeted advertising. You can opt out using the links below:

• Facebook Ads: https://www.facebook.com/settings/?tab=ads

• Google Ads: https://www.google.com/settings/ads/anonymous

• Bing Ads: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

You can also opt out via the Digital Advertising Alliance’s portal: http://optout.aboutads.info/.

Do Not Track

We do not alter our Site’s data collection and use practices when we receive a Do Not Track signal from your browser.

Your Rights

If you are a European resident, you have the right to:

• Access personal information we hold about you.

• Request corrections, updates, or deletion of your information.

To exercise these rights, contact us using the details below.

Additionally, if you are a European resident, please note that your data will be processed to fulfill contracts (e.g., completing orders) or pursue legitimate business interests. Your information may be transferred outside of Europe, including to Canada and the United States.

Data Retention

When you place an order, we will keep your Order Information for our records unless and until you ask us to delete it.

Changes to This Policy

We may update this policy periodically to reflect changes in our practices or for operational, legal, or regulatory reasons.

Minors

The Site is not intended for individuals under the age of 13.

Contact Us

For questions about our privacy practices or to make a complaint, contact us at:

📧 Email: hello@nutriful.com
📍 Address: DHA Phase 5, Lahore, PK
🌐 Website: https://www.nutriful.com.pk